the Campbells PR pressroom

Built on WordPress Blog Site, the Campbells’ Social Press Room will Feature RSS Feeds, Resource Links, Hi-Res Image Downloads, Embedded Video and Audio, SEO Tags, and More, Bringing Much Needed Interactivity to Arts, Culture and Lifestyle Sectors

Los Angeles – July 2008: The Campbells PR announces the launch of its Social Press Room. Beyond the ordinary press room webpage, the Social Press Room utilizes the community engagement nature of Web 2.0 to more intimately and interactively stimulate the client> agency> media> public> client dialogue cycle. Using a WordPress blog site to post, organize and index content, the press room contatins a number of aspects that the Campbells PR believes will be readily adopted by media users, editors, journalists and content creators:

• RSS feeds to directly deliver pertinent content – no more contending with unpredictable spam restrictions
• Hi-res image, video and audio downloads – no more inboxes filled with large email attachments
• Social indexing technologies (del.icio.us, digg, technorati) make client news considerably more searchable and shareable
• Dedicated URL in which all press releases will be archived – easy search of archived material allows for easy referencing of press material, eliminates the need to search through past emails to find pertinent releases
• “Comment” feature on all press releases allows for public discourse about press release material content
  

While the Campbells will continue to distribute all press releases via email, the company believes this 2.0 information dissemination model represents a more streamlined, web-friendly and community-based approach than traditional PR methodologies. The Campbells look forward to continued development of the Social Media news release format in the days ahead.

The Campbells sincerely hope this online press room will help our media contacts — as trendsetters and arbiters of taste in the arts, lifestyle and culture sectors — to more easily access the latest in client news.

CONTACT:
Brent Turner
the Campbells PR
323-244-5058
brent@thecampbellspr.com