Filed under: INDUSTRY | Tags: art marketing, ARTS, Los Angeles, public relations, social networking
The Campbells introduce Gallery 2.0
As traditional client-media-public relationships have dramatically shifted over the last few years, we have become increasingly convinced of the importance of a proactive Web 2.0 strategy. Sure, we’ve placed clients in the New York Times, Los Angeles Times, ARTFORUM, Wall Street Journal, NPR and more in the past, but our recent experience indicates that the real key to continued public and media success begins with a comprehensive new media program—one that costs very little to implement, and next to nothing to maintain.
So we’ve developed a new service offering:
Gallery 2.0
By strategically utilizing social networking and file sharing websites to create a robust and interactive web presence, Gallery 2.0 enables you to generate quality client leads, strengthen media relationships, and improve your impact and visibility among both a growing number of creatives and the arts-minded public at large. All for less than you would typically spend on a single print ad.
With the Gallery 2.0 new media program, we will customize a program so you can:
· Utilize blogging and micro-blogging services to actively garner mindshare among artists, clients, and media influencers
· Build strategic relationships and publicize to new prospects via social networking sites
· Generate unprecedented web impressions by cross-linking to key photo and video sharing websites
· Boost Google search returns for your gallery and artists
Gallery 2.0 is a highly targeted new media PR/Marketing campaign that merges our firm’s strongest assets (targeted messaging, media contacts, media usage knowledge) with your organization’s inherent strengths (innovative and ever-changing content, built-in social networks) to establish a strategic online platform.
Are you utilizing sites like Facebook, Flickr and Twitter to the fullest?
If not, it’s time we talk. Start taking full advantage of new media trends to reach new clients, artists and influencers—and stop paying so much for outmoded advertising and public relations strategies.
Contact us today to learn more.
Filed under: INDUSTRY | Tags: ARTS, electronic press kit, events, LIFESTYLE, pr, public relations, social media press release
Built on WordPress Blog Site, the Campbells’ Social Press Room will Feature RSS Feeds, Resource Links, Hi-Res Image Downloads, Embedded Video and Audio, SEO Tags, and More, Bringing Much Needed Interactivity to Arts, Culture and Lifestyle Sectors
Los Angeles – July 2008: The Campbells PR announces the launch of its Social Press Room. Beyond the ordinary press room webpage, the Social Press Room utilizes the community engagement nature of Web 2.0 to more intimately and interactively stimulate the client> agency> media> public> client dialogue cycle. Using a WordPress blog site to post, organize and index content, the press room contatins a number of aspects that the Campbells PR believes will be readily adopted by media users, editors, journalists and content creators:
- RSS feeds to directly deliver pertinent content – no more contending with unpredictable spam restrictions
- Hi-res image, video and audio downloads – no more inboxes filled with large email attachments
- Social indexing technologies (del.icio.us, digg, technorati) make client news considerably more searchable and shareable
- Dedicated URL in which all press releases will be archived – easy search of archived material allows for easy referencing of press material, eliminates the need to search through past emails to find pertinent releases
- “Comment” feature on all press releases allows for public discourse about press release material content
While the Campbells will continue to distribute all press releases via email, the company believes this 2.0 information dissemination model represents a more streamlined, web-friendly and community-based approach than traditional PR methodologies. The Campbells look forward to continued development of the Social Media news release format in the days ahead.
The Campbells sincerely hope this online press room will help our media contacts — as trendsetters and arbiters of taste in the arts, lifestyle and culture sectors — to more easily access the latest in client news.
CONTACT:
Brent Turner
the Campbells PR
323-244-5058
brent@thecampbellspr.com
