the Campbells Newsroom


Two Legends of Italian Design
February 21, 2009, 11:13 pm
Filed under: architecture, design, event

FOR IMMEDIATE RELEASE: Boffi Los Angeles and Ducati team up for a special event celebrating Two Legends of Italian Design, March 18, 2009 (exhibition until April 1). Read on for complete press release.

Boffi Invitation by Distinc Design

TWO LEGENDS OF ITALIAN DESIGN—ONE LEGENDARY EVENING

Boffi Los Angeles and Ducati Team Up for an
Unprecedented Showroom Event, March 18, 2008


WHAT:

For one evening only, Boffi Los Angeles and Ducati team up to host an unprecedented event exploring the history of two of Italy’s foremost design legends. Boffi’s modern, minimalist showroom comes alive with a stirring juxtaposition of Ducati motorcycles, visionary kitchen and bathroom designs, and a photo essay chronicling the remarkable parallel histories of Boffi and Ducati. Cocktails and hors d’oeuvres will be served.

Event highlights include:

  • 70 Years of Boffi Design: Follow this visual footpath tracing Boffi’s design evolution – from humble beginnings as an artisan workshop in Cesano Maderno, to the company’s rise to the vanguard of the international kitchen and bathroom design market.
  • 80 Years of Ducati Design: The Ducati legacy becomes reality.  Spanning over half a century, vintage Ducati motorcycles will adorn the Boffi Los Angeles showroom, bringing history into dramatic relief.
  • Preview of the 2009 Ducati Streetfighter: Unveiled November 3rd at the EICMA 2008 Milan Bikeshow, the Streetfighter has already created a stir. Stripped to the bare essentials, the Streetfighter combines Ducati’s state-of-the-art race technology with the naked sophistication of Italian design.
  • Panel Discussion Presented by LA Forum: Double Vision: Identity vs. Perception – exploring convergent and divergent points in architectural and commercial design practice. Panelists: Jeffrey Schnapp, Elena Manferdini, Frank Clementi. Moderator: John Enright.

WHEN:
March 18, 2009
8:00 to 10:00 pm – Party/Reception

This exhibition is open to general public until April 1, 2009
From 10am to 6pm, Monday – Saturday

WHERE:
Boffi Los Angeles
1344 4th Street
Santa Monica CA  90401

MEDIA CONTACT:
Brent Turner
The Campbells Public Relations
323-244-5058
brent@thecampbellspr.com

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