the Campbells Newsroom


PR is Dead, Communication is In

Let’s qualify that, just a bit. PR as commonly used (the placement of client news in the media) is dead–just as traditional media outlets are transforming and usage trends indicate that folks are forging an entirely new way to consume media.

As a cultural communications firm, we spend a lot of time looking at and analyzing people’s behavior, and what we’ve found out about people today is startlingly different than the 20th century.

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